Our Story

I'm Jenn, founder of Popoff, a beverage with benefits! Our functional craft sodas are low calorie, low sugar and enriched with prebiotic fibre and key vitamins like B6, B12 and magnesium. Our beverages are inspired by and crafted in memory of my late dad, who passed away unexpectedly in 2022 due to underlying health issues. After his passing, I had this overwhelming realization of - if he had lived a larger portion of his life with greater accessibility to “better for you” options that actually tasted good, would he still be here? I’ll unfortunately never know, but it’s part of my personal purpose and mission to be able to do my part to make a positive impact on the natural foods space in turning it from “niche to norm” so that someone else doesn’t have to go through the pain that I did. It’s my hope that one day, future generations will be able to walk into a conventional grocery store and see not only 1 aisle for natural or organic foods but rather multiple aisles that provide accessibility to an abundance of nourishing and delicious food & beverages offerings.